leep—agency
EN | AR
Saudi Formation Partners
Saudi Formation Partners

Turning expertise and local knowledge into a distinctive brand and digital experience.

Branding—UI UX—Website Development

Overview

Saudi Formation Partners helps international companies establish and operate in Saudi Arabia. From licensing and registration to banking, compliance, and ongoing support, SFP brings a complex formation process into one clear journey.

The Saudi Formation Partners wordmark set in three stacked lines of white geometric capitals, with short malachite-green blocks closing the first and third lines, on a dark green ground.

The identity is built around structure, confidence, and forward movement. A bold geometric wordmark and precise typographic system reflect SFP’s role as a reliable partner for businesses entering a new market.

A close crop of the corner of a stack of rigid boxes: a dark green canvas-wrapped box printed with the lime Saudi Formation Partners wordmark rests above two smooth lime-green boxes, against a black woven backdrop.
A hand in a lime-green sleeve lifts the lid from a dark teal cloth presentation box printed with the Saudi Formation Partners wordmark.
An office reception interior where dimensional white Saudi Formation Partners lettering is mounted on a slatted wood wall, lit by downlights, with glazing along the left edge.

Businesses entering Saudi Arabia need a partner they can trust from the first interaction. SFP’s brand, messaging, and digital experience were shaped to communicate that confidence clearly.

A grainy black and white still from the Saudi Formation Partners brand film, long vertical motion-blur streaks running across the frame behind a circular play button and a video transport bar.

SFP supports entrepreneurs, startups, corporations, and their partners across the full formation journey, from MISA licensing and registration to banking, compliance, and ongoing support.

Mission

To empower businesses and investors with streamlined company formation in Saudi Arabia, backed by local expertise, regulatory precision, and client success.

Vision

To become the trusted on-the-ground partner for businesses establishing and expanding their presence in Saudi Arabia.

Color palette

Green Pea
#11393BPrimary
Tiber
#005840Primary
Electric Lime
#CDF545Primary
Malachite
#11D15FSecondary
Crusta
#F77C33Secondary
Spring Sun
#F8FFDCSecondary

Bold

Medium

Regular

Light

Font family: Satoshi

Satoshi

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*( )/

The corner of an office building clad in dark ribbed panels, photographed from below against a blue daylight sky, with large white dimensional Saudi Formation Partners lettering mounted across the facade above the glazing.
An angled studio shot of a stack of dark teal softcover booklets, their page edges showing, beside a rigid dark teal presentation box with bright lime side bands carrying one more booklet on its lid, on a white plinth against a grey backdrop.
Two dark teal envelopes on a pale neutral ground, one face up with a malachite green flap and a line of contact details along its foot, the other showing the Saudi Formation Partners wordmark, with a printed card beside them.
Three branded slipcase boxes in dark green, malachite green and Tiber green stacked so each steps back from the one below, on a pale grey ground, every spine carrying the rotated Saudi Formation Partners wordmark.
An employee ID badge hanging from a malachite green lanyard, its dark teal card carrying the Saudi Formation Partners wordmark above a name block reading Abdullah Ali, Marketing Manager, and the website address.
A pair of business cards photographed flat from above on a light grey surface, the dark teal back carrying the wordmark resting on the cream front, which shows a name, job title, phone number, email address and a Riyadh street address.
An open two-ring linen binder lying flat on a grey surface, with a punched stack of cream Saudi Formation Partners letterhead pages on its right leaf and a loose dark teal card printed with the company tagline resting on the inside front cover at the left.
A tight corner crop of a dark teal Annual Report 2026 hardcover resting on a teal slipcase with a bright green rim, the year set in green beside a white bookmark ribbon, with the title running off the left edge of the frame.
A portrait digital advertising kiosk standing in a bright glass-walled lobby corridor, its dark green screen carrying the Saudi Formation Partners wordmark and a headline about seamless company formation above a photograph of two colleagues, one holding a tablet.
A street bus shelter carrying an off-white poster, the Saudi Formation Partners wordmark at its top left above a headline set two-tone in orange and dark green, with a stepped green block at the foot holding the website address.

Saudi Arabia’s evolving economy is creating new opportunities for international businesses across a wide range of sectors. SFP helps companies navigate that opportunity with the regional expertise and knowledge.

100%Ownership

Foreign ownership is available across a growing range of eligible activities and sectors.

$1.1T+GDP

One of the largest economies with opportunities across established and emerging sectors.

A dark green social stat card carrying the Saudi Formation Partners wordmark at its top left, a very large olive forty-two percent figure, the line about effortless and fully compliant company formation, and the website address beneath.
A seated meeting in a bright office where a man in a white thobe and a red and white checked ghutra speaks with both hands raised, a colleague in the foreground facing away from the camera and a third person behind, with a notebook, pen, phone, mug and folder on the table.
SAUDIFORMATIONPARTNERS

44% Rise in FDI Signals Stronger Global Confidence in Saudi Arabia

A dark green social stat card carrying the Saudi Formation Partners wordmark at its top left, a very large olive forty-two percent figure, the line about effortless and fully compliant company formation, and the website address beneath.
A seated meeting in a bright office where a man in a white thobe and a red and white checked ghutra speaks with both hands raised, a colleague in the foreground facing away from the camera and a third person behind, with a notebook, pen, phone, mug and folder on the table.

44% Rise in FDI Signals Stronger Global Confidence in Saudi Arabia

Three black-framed posters mounted side by side on a pale ribbed wall: a dark teal Vision 2030 poster, a bright green poster reading that the company forms the companies that form the future of the Kingdom, and a photographic portrait poster that runs off the right edge of the frame.
A LinkedIn company page for Saudi Formation Partners, its dark teal cover banner reading that your plans are global and the firm's expertise is Saudi, with a white logo tile overlapping the banner above the company name, tagline, follower metadata and the Follow and Message buttons.
sfp23h
The Saudi Formation Partners wordmark set in three stacked lines of white geometric capitals, with short malachite-green blocks closing the first and third lines, on a dark green ground.
sfp.com.sa

Your advisor,
one message away.

Expert guidance for starting your
business in Saudi Arabia.

A skyscraper photographed from above, used as the inset creative in an Instagram story beneath the headline about an advisor being one message away.
Send message...
The Saudi Formation Partners website displayed on a studio desktop monitor, a lime announcement bar above the header and an aerial Riyadh skyline hero headed Why Saudi Arabia, with a lime Explore Investment Benefits button and a floating Talk to a Consultant card at the right.

Outcome

A cohesive brand and digital system brought SFP’s identity, UI/UX, and user journeys together; creating a clear, intuitive, and consistent experience across every digital touchpoint.

Let's make it better.

Better could mean the brand, the product, the website, or the way people experience all three. It depends on what the business needs next.